A campaign promoting Wellington Museum's Livin' Colour event, inviting visitors to colour in illustrations by street artist Sean Duffell and a tattoo artist. The campaign appeared in street posters, newspapers and magazines. The idea came to me immediately: why not quite literally show that the event would be colouring in by making the marketing material able to be coloured in? We had heaps of fun handing out markers on the street and letting people have a go. We got a great reception from a wide range of people, taking a true taster of the event to the streets and pages of newspapers and magazines. 

Pictured here: passersby have a go on a section of a giant colouring in poster on Dixon Street, Wellington

A campaign promoting Wellington Museum's Livin' Colour event, inviting visitors to colour in illustrations by street artist Sean Duffell and a tattoo artist. The campaign appeared in street posters, newspapers and magazines. The idea came to me immediately: why not quite literally show that the event would be colouring in by making the marketing material able to be coloured in? We had heaps of fun handing out markers on the street and letting people have a go. We got a great reception from a wide range of people, taking a true taster of the event to the streets and pages of newspapers and magazines. 

Pictured here: passersby have a go on a section of a giant colouring in poster on Dixon Street, Wellington

A campaign promoting Wellington Museum's Livin' Colour event, inviting visitors to colour in illustrations by street artist Sean Duffell and a tattoo artist. The campaign appeared in street posters, newspapers and magazines. The idea came to me immediately: why not quite literally show that the event would be colouring in by making the marketing material able to be coloured in? We had heaps of fun handing out markers on the street and letting people have a go. We got a great reception from a wide range of people, taking a true taster of the event to the streets and pages of newspapers and magazines. 

Pictured here: ad in Capital Magazine

A poster, magazine and newspaper campaign advertising Wellington Museum's four part series on the history of jazz. I drew from the bold aesthetic of jazz posters (especially for the pure cyan, magenta and yellow colour palette) and incorporated the five lines of a music staff weaving its way down the page with four corners, representing the four time periods covered in the series. 

A poster, magazine and newspaper campaign advertising Wellington Museum's four part series on the history of jazz. I drew from the bold aesthetic of jazz posters (especially for the pure cyan, magenta and yellow colour palette) and incorporated the five lines of a music staff weaving its way down the page with four corners, representing the four time periods covered in the series. 

A campaign advertising a weekend of steampunk festivities at Wellington Museum, Space Place and Capital E. The campaign appeared in street posters, magazines and newspapers. It was particularly fun to produce because it only seemed right to do produce a steampunk poster in the authentic way: by hand. I art-directed the poster and produced the typography, and Tom Etuata illustrated the goggles and the scenes in each (a Hunting of the Snark scene representing events at Wellington Museum and a War of the Worlds scene representing events at Space Place). 

Pictured here: the completed poster

A campaign advertising a weekend of steampunk festivities at Wellington Museum, Space Place and Capital E. The campaign appeared in street posters, magazines and newspapers. It was particularly fun to produce because it only seemed right to do produce a steampunk poster in the authentic way: by hand. I art-directed the poster and produced the typography, and Tom Etuata illustrated the goggles and the scenes in each (a Hunting of the Snark scene representing events at Wellington Museum and a War of the Worlds scene representing events at Space Place). 

Pictured here: illustrating my component of the poster

A poster, newspaper, magazine and digital campaign advertising a concert at Space Place with electronica artist Jet Jaguar. I had fun exploring the aesthetic genre of electronica to illustrate the musical experience and give a twist to the Space Place brand. 

A campaign to inform the public that Space Place is now open on Friday nights. I developed a bold and simple disco ball / moon graphic to put Space Place on the entertainment radar alongside other more typical Friday night activities. 

A campaign to encourage parents to visit Space Place with their children over the school holidays, with extended opening hours. The campaign appeared in street posters, bus shelters, a billboard, newspapers, magazines and online. I worked with Tom Etuata to find visual puns to communicate the idea that you don't have to travel far (just up the hill!) to visit space. I produced three simple illustrations that show the visual twist on second glance. 

Pictured here: the three illustrations as designed for posters

A campaign to encourage parents to visit Space Place with their children over the school holidays, with extended opening hours. The campaign appeared in street posters, bus shelters, a billboard, newspapers, magazines and online. I worked with Tom Etuata to find visual puns to communicate the idea that you don't have to travel far (just up the hill!) to visit space. I produced three simple illustrations that show the visual twist on second glance. 

Pictured here: Adshel placement

It was a buzz to see my work taking over this billboard stand – on the left is a campaign announcing extended opening hours at Space Place for the school holidays, and on the right is a launch campaign for Wellington Museum's newest permanent exhibition, Nga Heke. 

A campaign advertising the launch of Wellington Museum's newest permanent exhibition. The exhibition featured a selection of unrelated objects from the museum's collection, presented with the playful concept that there are different perspectives for looking at any story. Because of this, some of the exhibition displays have multiple interpretative stories accompanied by voting slots, allowing visitors to vote on which version they think is true or prefer. I wanted the advertising to reflect this irreverent and experimental exhibition approach by showing illustrations that could be interpreted in multiple ways. The objects were all either found in the exhibition or Wellington icons. It was a daring and widespread campaign that got a very positive response, appearing in street posters, bus shelters, a billboard, magazines, newspapers and online. 

Pictured here: Capital Magazine and Dominion Post ads

A campaign advertising the launch of Wellington Museum's newest permanent exhibition. The exhibition featured a selection of unrelated objects from the museum's collection, presented with the playful concept that there are different perspectives for looking at any story. Because of this, some of the exhibition displays have multiple interpretative stories accompanied by voting slots, allowing visitors to vote on which version they think is true or prefer. I wanted the advertising to reflect this irreverent and experimental exhibition approach by showing illustrations that could be interpreted in multiple ways. The objects were all either found in the exhibition or Wellington icons. It was a daring and widespread campaign that got a very positive response, appearing in street posters, bus shelters, a billboard, magazines, newspapers and online. 

Pictured here: street poster

A campaign advertising the launch of Wellington Museum's newest permanent exhibition. The exhibition featured a selection of unrelated objects from the museum's collection, presented with the playful concept that there are different perspectives for looking at any story. Because of this, some of the exhibition displays have multiple interpretative stories accompanied by voting slots, allowing visitors to vote on which version they think is true or prefer. I wanted the advertising to reflect this irreverent and experimental exhibition approach by showing illustrations that could be interpreted in multiple ways. The objects were all either found in the exhibition or Wellington icons. It was a daring and widespread campaign that got a very positive response, appearing in street posters, bus shelters, a billboard, magazines, newspapers and online. 

Pictured here: street poster

A major campaign advertising the launch of an entire new floor at Wellington Museum. The exhibition displayed a collection of unrelated treasures of Wellington, presented in a magical 'attic' in a Victorian aesthetic. I was responsible for designing The Attic brand as well as contributing to the advertising concept, starting with the strapline 'You never know what you'll find'. We developed a headline-based campaign around that idea, hinting at the weird and wonderful stories visitors would encounter in the space. The campaign stretched across street posters, billboards, bus shelters, newspapers, magazines and digital media. 

Pictured here: some of the poster designs

A major campaign advertising the launch of an entire new floor at Wellington Museum. The exhibition displayed a collection of unrelated treasures of Wellington, presented in a magical 'attic' in a Victorian aesthetic. I was responsible for designing The Attic brand as well as contributing to the advertising concept, starting with the strapline 'You never know what you'll find'. We developed a headline-based campaign around that idea, hinting at the weird and wonderful stories visitors would encounter in the space. The campaign stretched across street posters, billboards, bus shelters, newspapers, magazines and digital media. 

Pictured here: Adshel placement. We produced every version entirely in Maori as well as English

A major campaign advertising the launch of an entire new floor at Wellington Museum. The exhibition displayed a collection of unrelated treasures of Wellington, presented in a magical 'attic' in a Victorian aesthetic. I was responsible for designing The Attic brand as well as contributing to the advertising concept, starting with the strapline 'You never know what you'll find'. We developed a headline-based campaign around that idea, hinting at the weird and wonderful stories visitors would encounter in the space. The campaign stretched across street posters, billboards, bus shelters, newspapers, magazines and digital media. 

Pictured here: Wellingtonian ad

A major campaign advertising the launch of an entire new floor at Wellington Museum. The exhibition displayed a collection of unrelated treasures of Wellington, presented in a magical 'attic' in a Victorian aesthetic. I was responsible for designing The Attic brand as well as contributing to the advertising concept, starting with the strapline 'You never know what you'll find'. We developed a headline-based campaign around that idea, hinting at the weird and wonderful stories visitors would encounter in the space. The campaign stretched across street posters, billboards, bus shelters, newspapers, magazines and digital media. 

Pictured here: billboard

A major campaign advertising the launch of an entire new floor at Wellington Museum. The exhibition displayed a collection of unrelated treasures of Wellington, presented in a magical 'attic' in a Victorian aesthetic. I was responsible for designing The Attic brand as well as contributing to the advertising concept, starting with the strapline 'You never know what you'll find'. We developed a headline-based campaign around that idea, hinting at the weird and wonderful stories visitors would encounter in the space. The campaign stretched across street posters, billboards, bus shelters, newspapers, magazines and digital media. 

Pictured here: billboard on exterior of Wellington Museum

A campaign advertising the four gigs at Space Place over New Zealand Music Month. Each concert was by a local Wellington band in four different genres – jazz, reggae, psychedelic rock and, well, strange. Because the concerts were performed in the planetarium, I chose to represent each genre coming together in one circle when the posters were placed together. This meant that each event was compelling and intriguing alone but also made sense as a series. The campaign appeared in street posters, shelters, newspapers, magazines and digital media. 

Pictured here: the four posters seen together

A campaign advertising the four gigs at Space Place over New Zealand Music Month. Each concert was by a local Wellington band in four different genres – jazz, reggae, psychedelic rock and, well, strange. Because the concerts were performed in the planetarium, I chose to represent each genre coming together in one circle when the posters were placed together. This meant that each event was compelling and intriguing alone but also made sense as a series. The campaign appeared in street posters, shelters, newspapers, magazines and digital media. 

Pictured here: a single street poster